In order to reach out to potential clients, you’ll need an Off page SEO campaign that puts you in the right place at the right time. WEBLYNG will help you meet your customers halfway and increase your bottom line with these off-page optimization techniques. You’ll find that in doing so, your organic traffic (site visits from people searching your company via search engines) increases, and so does your ranking, pushing your company closer than ever to the top.
Reciprocal links have the potential to greatly increase traffic to your site in two ways. First, visitors to the reciprocal site will occasionally click on the link and directly enter your site. Second, major search engines (such as Google, Yahoo and Bing) partially base your ranking on the total number of sites that contain links to your website.
When you offer to place another company on your Related Links page and ask that the company do the same for you, the results can be mutually beneficial, so contacting other webmasters with such a request can be easy and potentially profitable.
BE CAREFUL – only list reputable companies on your Related Links page. Your customers trust you to guide them in the right direction, and they trust the other site to do the same when it comes to back-links to your company. You already know you’re a solid company; make sure you only deal with comparably reliable websites in making this exchange.
Like the two methods above, directory submission will increase the number of your URLs search engines count, helping to increase your rank.
This method of promoting your website from an external source has the potential to exponentially increase your exposure as each portal that tags your site will then be viewed by that own portal’s visitors. It’s a non-spam method of creating, for all intents and purposes, a viral effect that keeps your website on people’s minds, in the Webisphere and high in search engine rankings.
There’s a definite formula to writing articles (or having them written for you) so that they’re SEO-friendly but don’t read like one long advertisement. Customers will quickly navigate away from a page that doesn’t offer much in the way of actual information, and the article sites themselves may decline your submissions if they seem more self-serving to your company than helpful to the site’s readership.
Make sure you’re using plenty of keywords, but in a natural, flowing way and in the context of helping your reader, not reeling him or her in for a sale. When the reader likes what he sees, he will click through to your landing page (or whatever URL you supply) and can then see your company’s many offerings and services.
Do make sure you present the information in an informative and up-to-the-minute style and according to the guidelines of the press site you’re submitting the press release to. Press sites weed out purely name-generating releases and refuse them. Remember that these sites have a reputation to uphold, too. You’ll want to keep up on the submission guidelines, format and style each press site requires so you can increase your chances of being featured.
Choosing these ethical, legitimate methods can and will produce results for your company if done properly. Remember, quantity is important to link building, but quality is key, too.